This collaboration with GateToPay and Mastercard introduces a secure, scalable, and flexible solution that blends modern technology with cultural tradition.
Floward, the leading online flowers and gifts delivery platform in MENA and the UK, has officially launched the Floward Card in Jordan, revolutionizing the tradition of cash gifting. This collaboration with GateToPay and Mastercard introduces a secure, scalable, and flexible solution that blends modern technology with cultural tradition.
Through its partnership with GateToPay, a fintech leader dedicated to advancing digital financial inclusion and innovation in emerging markets, Floward ensures that the Floward Card is not only secure and versatile, but also accessible to a wide range of consumers. This reflects the company’s commitment to respecting cultural traditions while making them more practical and empowering in today’s digital age.
The collaboration with Mastercard brings versatility and global reach, making the Floward Card an ideal solution for a cash gift card.
The launch event brought together the leadership teams from Floward, GateToPay and Mastercard, led by Floward’s Chief Financial Officer, Abbas Sayed Almohri, and Floward’s Jordan Country Manager, Mr. Ayman Khalifeh; Mastercard’s division president for West Arabia, Mr. Adam Jones; GateToPay’s Founder & Chairman, Mr. Shadi Kayyali, and GateToPay’s General Manager Ms. Rasha Asfour. This collaboration represents a significant step forward in the evolution of fintech in the MENA region.
“The Floward Card reimagines a long-standing cultural practice and makes it more relevant for today’s world. By combining the flexibility of a payment card with the elegance of a thoughtfully designed gift, we are proud to introduce an innovation that respects tradition while promoting the adoption of cashless payments. We thank the Central Bank of Jordan for their support, and Gate to Pay and Mastercard for their trust and collaboration on this journey.”
– Abdulaziz B. Al Loughani, Chairman and CEO, Floward
“At Mastercard, we are dedicated to harnessing the power of partnerships to co-create payment products that meet the needs of consumers in the markets where we operate. Together with Floward and GateToPay, we are helping drive Jordan’s digital payments.”
– Saud Swar, country manager for Saudi Arabia, Bahrain, Jordan, and other Levant, Mastercard
In her remarks, Rasha Asfour said: “This partnership is a testament to what can be achieved when leading companies collaborate to drive innovation. We are proud to support Floward in modernizing gifting traditions through secure and scalable solutions. With the combined expertise of GateToPay and Mastercard, we are proud to offer a gifting solution that promotes inclusivity and accessibility.”
Customers in Jordan can now order the Floward Card through the Floward website or app, paired with Floward’s signature flowers to create a fully personalized and memorable gifting experience.
