The space is designed as a next-generation retail destination where customers can engage hands-on with HONOR’s full product portfolio, including smartphones, laptops, tablets, wearables, and AI-enabled IoT devices, supported by live demonstrations and personalized in-store assistance.
HONOR, a global leader in AI-powered consumer devices, has announced the opening of a new HONOR Experience Store at BurJuman Mall in Dubai, further expanding its retail footprint in the UAE and bringing its immersive AI Smart Living concept closer to consumers.
Located at Level 2, Lobby A of BurJuman Mall, the store will officially open on 9 January and offer visitors an interactive environment to explore HONOR’s latest innovations. The space is designed as a next-generation retail destination where customers can engage hands-on with HONOR’s full product portfolio, including smartphones, laptops, tablets, wearables, and AI-enabled IoT devices, supported by live demonstrations and personalized in-store assistance.
The new BurJuman outlet reflects HONOR’s continued investment in experiential retail and its commitment to delivering accessible, human-centric AI technologies. Building on the momentum of recent flagship store launches in the UAE, the opening underscores the brand’s long-term strategy to strengthen direct engagement with consumers through immersive brand experiences.
Positioned as an AI Smart Living hub, the store showcases how intelligent, connected technologies can integrate seamlessly into everyday life. Visitors will be able to explore HONOR’s latest flagship smartphones alongside a growing ecosystem of productivity and lifestyle solutions, guided by in-store experts offering tailored recommendations and demonstrations.
The BurJuman launch also marks another milestone in HONOR’s Dubai retail expansion strategy, tapping into one of the city’s established shopping destinations to deepen its connection with local consumers and reinforce its position as a trusted innovation-driven brand in the UAE.
To mark the opening, HONOR will host a series of promotions and engagement activities from 9 to 11 January. These include exclusive opening-weekend discounts across selected product categories, Spin & Win experiences with guaranteed instant gifts for qualifying purchases, and a Grand Lucky Draw running throughout January, offering customers the chance to win premium HONOR devices, including foldable flagship models.
The HONOR Experience Store at BurJuman Mall will operate during regular mall hours, inviting shoppers to experience HONOR’s AI Smart Living ecosystem firsthand from 9 January onward.
