The collaboration will bring together government entities, banks, and merchants to explore topics such as agentic commerce, virtual assets, and next-generation payment solutions, supporting Dubai’s Cashless Strategy and the Dubai Economic Agenda D33.
Visa, a global leader in digital payments, has announced the renewal of its partnership with Dubai’s Museum of the Future, a collaboration first established in 2022. The renewed partnership highlights Visa’s commitment to delivering distinctive and thoughtfully curated experiences for tourists visiting Dubai. As part of the agreement, Visa will leverage its global travel platform to enhance visitor experiences at the museum, offering Visa cardholders curated benefits such as a 10% discount on Pioneer (VIP) Passes and guaranteed general admission entry.
“Visa is proud to renew our partnership with the Museum of the Future, a symbol of innovation and progress. Together, we aim to create meaningful experiences for visitors while driving forward the UAE’s digital transformation and tourism ambitions.”
– Salima Gutieva, Vice President and Country Manager for the UAE, Visa
“Our partnership with Visa reflects a shared commitment to shaping the future of commerce and technology. By working together, we can deliver innovative programs and experiences that not only engage visitors but also contribute to Dubai’s vision of becoming a global hub for digital innovation.”
– Majed Al Mansoori, Executive Director, Museum of the Future
Beyond enhancing visitor experiences, Visa will utilize the museum as a platform for high-profile events, consumer experiences, and global showcases that highlight the latest digital payment technologies. The collaboration will bring together government entities, banks, and merchants to explore topics such as agentic commerce, virtual assets, and next-generation payment solutions, supporting Dubai’s Cashless Strategy and the Dubai Economic Agenda D33.
The partnership also includes training and upskilling programs aimed at helping people understand and adopt emerging technologies, reinforcing Dubai’s leadership in AI and digital innovation. This initiative further demonstrates Visa’s commitment to advancing the future of commerce while creating meaningful experiences for visitors and stakeholders alike.
