Not too long after the launch of Disney’s own vertical content feed, Netflix has now launched a visual overhaul for its mobile app, which brings a vertical layout designed specifically for smaller devices. Officially dubbed “Clips,” the Netflix app now gives users a personalized vertical video feed that functions as a highlight reel for content. Elizabeth Stone, Netflix’s Chief Product and Technology Officer comments:
Mobile is an important part of how Netflix members stay connected to the entertainment they love. With our enhanced navigation and Clips, our new vertical video feed, we’re building on past learnings to deliver an experience designed for the way members want to enjoy Netflix on their phones: for the moments in between, to discover a new title, or a quick laugh. Our vision is to make our mobile experience as entertaining as what you watch, delivering increasingly personalized, immersive experiences for any mood or moment. This is just the beginning.
Netflix says that the new video feed is designed to eliminate “endless scrolling,” and will present short snippets of content tailored to individual tastes. The interface also lets viewers easily add titles to “My List” or share specific moments and recommendations with friends via text and social media directly from the feed.
The platform also has plans to expand Clips to include podcasts, live programming, and specialized collections based on specific genres or interests. The company is also set to begin testing “Clips” collections in the near future to further refine how users browse curated content.
The new update will be available starting today in several countries including the United States, the United Kingdom, Australia, Canada, India, Malaysia, Pakistan, the Philippines, and South Africa; a global rollout is expected to follow in the coming months.
